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Clay vs Intent Lead Finder
Clay and Intent Lead Finder solve adjacent problems for sales and RevOps teams, but in opposite ways. One sells you a list; the other finds people publicly raising their hand. Here is the honest side-by-side.
We currently track 56 public buying-intent signals in B2B lead generation — 7 with an explicit budget, freshest from Apr 2026. Each one links to the original post.
The core difference
Clay is built around a stored dataset you query and export. Intent Lead Finder is built around fresh public intent: it watches where buyers in B2B lead generation ask for what you sell, scores them, and hands you the warm ones weekly — with the source post attached.
When Clay is the right call
If you need broad firmographic coverage and enrichment at scale, a database like Clay earns its seat. The trade-off is that everyone else can buy the same cold records, and timing is on you.
When Intent Lead Finder wins
If you would rather reach 30 people who this week said they are shopping than 30,000 who have not, Intent Lead Finder is the better fit — and it is $99/mo. Examples of the live intent it captures in B2B lead generation:
- Why do agents spend money on leads if they can't convert free leads? · intent 55
Dec 20, 2024 ... You can go broke buying leads. Because you need leads to be high-quality to really make sense. And high-quality leads simply aren't for sale. - How useful is it to buy leads? : r/agency - Reddit · intent 55
Mar 10, 2024 ... Buying leads was a massive time-saver for me when I was starting out. If you are going to buy leads though, you need to make sure you are ... - Do we need leads? : r/salesforce - Reddit · intent 55
Jul 10, 2023 ... Do we need leads? marketing cloud. Hi,. I have a question on lead vs contact. We currently only use Account/Contacts for everything. We have a ... - Struggling to get any leads... almost bankrupt, really don't want to ... · intent 55
Aug 20, 2018 ... Has anyone found a great lead gen website/app that's worth the money? I can't afford fake leads but I need leads! - 12 lead generation ideas that really get you leads - Upperscore · intent 55
The point is that you need customers for your business, and for that you need leads. Are you struggling to generate leads online? Then keep on reading, and ... - Leads for a Moving Company : r/PPC - Reddit · intent 50
Jan 12, 2026 ... SEO takes forever to kick in. If you need leads now, Google Ads is the move for moving companies. People searching "movers near me" or "moving ... - Is there a catch to "only pay for actionable leads" from lead gen ... · intent 50
Nov 12, 2025 ... So I'd like to know how this model works. I mostly need leads for appointment-based services, not bulk email lists. - 6 Best B2B Lead List Companies in 2025 (How to Choose) - ViB Tech · intent 50
Aug 28, 2025 ... UpLead – Known for clean data and a strong accuracy guarantee · RocketReach – Popular for quick contact lookups · Lead411 and Seamless.AI – ...
FAQ
Is Intent Lead Finder a Clay replacement?
Not a like-for-like one. Clay is a contact database; Intent Lead Finder is a warm-intent feed. Many teams run a lean version of both, or replace cold-list spend with intent.
How much does Intent Lead Finder cost vs Clay?
Intent Lead Finder is $99/mo flat. Clay pricing varies by seats and credits and is usually materially higher for comparable reach.
Can I see the data before paying?
Yes — there is a free sample, and every signal links to the original public post.
Related guides
← All guides · How it works · Free sample
Signals aggregated from public posts; we link the source and never publish private data.