If you have ever opened a blank spreadsheet to "do a competitor analysis" and stalled out an hour later with twelve browser tabs and no decision, this is the tool that fixes that. The Competitor Analysis Framework & Template ($49, one-time) packages the structured process strategy consultants use into worksheets you can reuse for every launch, pricing call, and quarterly review.
Get the template on Gumroad — $49 →
Buy it if you are a founder, product manager, marketer, or consultant who needs a repeatable competitive analysis process you can run again and again. Skip it if you only ever need a single one-off slide for a pitch — a free template will do.
Most "competitor analysis" advice is either a free blog template with no structure, or a full consulting engagement that costs thousands. This sits in the gap: a complete, reusable system at a one-time price.
| Option | Cost | Reusable | Decision-ready structure |
|---|---|---|---|
| Free blog template | $0 | Sometimes | Rarely — you build the structure yourself |
| Competitor Analysis Framework & Template | $49 once | Yes — every quarter | Yes — matrix, SWOT, pricing built in |
| Consulting engagement | $5k–$20k+ | No | Yes, but you don't keep the system |
For $49 you get the part of a consulting engagement you actually keep: the framework. If competitive analysis is a recurring job for you, the worksheets pay for themselves the first time you use them. The one caveat — it's a system, not a research service, so you still bring the inputs. That's the right trade for anyone who wants to own the process.
A repeatable structure for mapping rivals across positioning, features, and pricing so you find your edge instead of starting from a blank page. This template packages that structure into ready-to-use worksheets.
If you run competitive analysis more than once a year — launches, pricing, quarterly planning — yes. A single engagement covering the same ground costs thousands, and the reusable worksheets pay for themselves on first use.
Instant-download files that work in Google Sheets, Excel, Notion, and Docs, so they drop into whatever stack your team already uses.
Get the Competitor Analysis Framework & Template — $49 →
Independent review. We link to the product so you can verify pricing and contents yourself before you buy.