You keep losing deals to the same two or three competitors. This kit shows you exactly how they win — and the line that answers it. A done-for-you set of fill-in templates that turns "I think they're cheaper?" into a clear, one-page read on every rival in your market.
Competitor Matrix — one row per competitor, columns for price, what they're known for, where they're actually weak, and proof links
Battlecard Template — a single page per competitor you can pull up mid-quote: their pitch, your honest counter, the objection they raise, and the exact line that answers it
Analysis Framework — where to look (site, reviews, ads, pricing), what matters, and what to ignore, so you fill it in one afternoon
Google Sheets + Docs — copy them straight to your own drive; no consultant, no research retainer
Who it's for: Owners and small teams who keep bumping into the same handful of competitors — local service businesses, agencies, shops, and solo operators who want a straight answer to "why are we losing this one?" Join the waitlist and you'll get the link (and the launch price) the day it goes live.