The competitor they're leaving — you pick which tools to track, and only get those.
Their own public words — the actual post where they said they're switching, not a paraphrase.
A direct link to the source, so you can verify it and reply in context.
The date, so you reach them while they're still shopping for a replacement.
Public posts only, gathered and sorted for you each week — nothing scraped from behind a login.
It's a list, not done-for-you outreach: you send the first message, in your own voice.
Who it's for: B2B teams with one obvious rival whose unhappy customers say so out loud — software vendors, agencies, and service providers. If "we sell against ______" has a clear name in the blank, this is the weekly list of people filling that blank in public.
$249/mo, cancel anytime. Volume varies with who's posting — some weeks a handful, some more; you pay for the feed, not a quota. If a single customer is worth more than $249 to you, one switch you catch this month has already paid for the feed for the year.