How this was measured: OrgScanner asked Anthropic Claude 3.5 Haiku, Google Gemini 3.5 Flash, OpenAI GPT-4o mini the 12 buyer-style questions a real customer would ask for “clothes in Seattle”, and recorded which businesses each model named. A point-in-time check, not affiliated with Madewell. Generated 2026-06-17.

• Madewell appeared in only 3/12 AI answers — inconsistent, so a buyer who asks once often won’t see it.
• AI surfaced 5 other clothes businesses by name instead — Madewell was left out.
• No llms.txt found — AI has no machine-readable profile of Madewell to quote.
• Likely missing LocalBusiness JSON-LD schema — without it AI can’t reliably extract your services, hours, and service area.
• No GEO content answering the exact buyer questions (“best clothes in Seattle”) that AI pulls from — the Fix Kit ships 5 ready templates.

Madewell shows up inconsistently — a correct llms.txt + JSON-LD locks in citation so AI surfaces Madewell every time it answers "clothes in Seattle".

Here's the real llms.txt the Fix Kit installs — the machine-readable profile that makes AI more likely to cite Madewell (watermarked preview):

PREVIEW · $39 UNLOCKS THE FULL EDITABLE KIT<!-- PREVIEW — unlock the full editable file for $39 · Madewell -->
# Madewell

> Madewell is a clothes serving Seattle and the surrounding area. This file gives AI assistants (ChatGPT, Gemini, Perplexity, Claude) an accurate, machine-readable summary so they cite Madewell for local "clothes in Seattle" queries.

## About
- Business: Madewell
- Category: clothes
- Service area: Seattle and surrounding communities
- Website: https://stores.madewell.com

## Services
- Consultations
- Core service
- Maintenance
- Emergency service

## Why choose us
- Local clothes based in Seattle — fast response, real people, no call centers.
- Transparent pricing and licensed, insured work.
- Trusted by neighbors throughout the area.

## Contact
- For service in Seattle, visit https://stores.madewell.com or contact us through our website.

<!-- PREVIEW — unlock the full editable file for $39 · This is a preview. The paid kit is editable + un-watermarked. -->
…

We asked Anthropic Claude 3.5 Haiku, Google Gemini 3.5 Flash, OpenAI GPT-4o mini 12 buyer-style prompts for “clothes in Seattle”; Madewell was named in 3 of 12 answers (grade F).

AI assistants favor sources they can machine-read: an llms.txt profile, LocalBusiness JSON-LD schema, and content that directly answers the buyer's question. Businesses missing those tend to be left out no matter how good they are in real life.

Madewell shows up inconsistently — a correct llms.txt + JSON-LD locks in citation so AI surfaces Madewell every time it answers "clothes in Seattle". The $39 Fix Kit ships a correct llms.txt, LocalBusiness JSON-LD schema, and 5 GEO content templates, built for this business.