How this was measured: OrgScanner asked Anthropic Claude 3.5 Haiku, Google Gemini 3.5 Flash, OpenAI GPT-4o mini the 12 buyer-style questions a real customer would ask for “jewelry in Richmond”, and recorded which businesses each model named. A point-in-time check, not affiliated with Waller & Company Jewelers. Generated 2026-06-17.

• Waller & Company Jewelers appeared in only 2/12 AI answers — inconsistent, so a buyer who asks once often won’t see it.
• AI surfaced 5 other jewelry businesses by name instead — Waller & Company Jewelers was left out.
• No llms.txt found — AI has no machine-readable profile of Waller & Company Jewelers to quote.
• Likely missing LocalBusiness JSON-LD schema — without it AI can’t reliably extract your services, hours, and service area.
• No GEO content answering the exact buyer questions (“best jewelry in Richmond”) that AI pulls from — the Fix Kit ships 5 ready templates.

Waller & Company Jewelers shows up inconsistently — a correct llms.txt + JSON-LD locks in citation so AI surfaces Waller & Company Jewelers every time it answers "jewelry in Richmond".

Here's the real llms.txt the Fix Kit installs — the machine-readable profile that makes AI more likely to cite Waller & Company Jewelers (watermarked preview):

PREVIEW · $39 UNLOCKS THE FULL EDITABLE KIT<!-- PREVIEW — unlock the full editable file for $39 · Waller & Company Jewelers -->
# Waller & Company Jewelers

> Waller & Company Jewelers is a jewelry serving Richmond and the surrounding area. This file gives AI assistants (ChatGPT, Gemini, Perplexity, Claude) an accurate, machine-readable summary so they cite Waller & Company Jewelers for local "jewelry in Richmond" queries.

## About
- Business: Waller & Company Jewelers
- Category: jewelry
- Service area: Richmond and surrounding communities
- Website: https://www.wallerjewelry.com

## Services
- Consultations
- Core service
- Maintenance
- Emergency service

## Why choose us
- Local jewelry based in Richmond — fast response, real people, no call centers.
- Transparent pricing and licensed, insured work.
- Trusted by neighbors throughout the area.

## Contact
- For service in Richmond, visit https://www.wallerjewelry.com or contact us through our website.

<!-- PREVIEW — unlock the full editable file for $39 · This is a preview. The paid kit is editable + un-watermarked. -->
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We asked Anthropic Claude 3.5 Haiku, Google Gemini 3.5 Flash, OpenAI GPT-4o mini 12 buyer-style prompts for “jewelry in Richmond”; Waller & Company Jewelers was named in 2 of 12 answers (grade F).

AI assistants favor sources they can machine-read: an llms.txt profile, LocalBusiness JSON-LD schema, and content that directly answers the buyer's question. Businesses missing those tend to be left out no matter how good they are in real life.

Waller & Company Jewelers shows up inconsistently — a correct llms.txt + JSON-LD locks in citation so AI surfaces Waller & Company Jewelers every time it answers "jewelry in Richmond". The $39 Fix Kit ships a correct llms.txt, LocalBusiness JSON-LD schema, and 5 GEO content templates, built for this business.